The Supertiny – 100W power, world’s smallest size.
It’s 2026, and carrying around bulky chargers still makes no sense. We got this. Available with US, UK, or EU plugs.
Rolling Square’s Kickstarter product can be viewed as a creative proposal because it clearly articulates the four components of creativity: Person, Process, Product, and Press.
From the Person dimension, we see a team with prior experience in tech accessories and a mindset focused on solving everyday problems; this suggests not only technical knowledge but also sensitivity to real user frustrations, such as the need to charge a laptop without lugging around a bulky adapter.
Regarding the Process, the project demonstrates a design evolution based on miniaturization, energy efficiency, and the use of GaN technology, implying a deliberate effort to combine power and portability without sacrificing functionality.
The Product is, precisely, what brings that creativity to life: an extremely small, single-port 100W USB-C charger capable of powering laptops and other modern devices, with an aesthetic and functional design that breaks away from the traditional image of the large, heavy, and unattractive charger.
Finally, the “Press” component is seen in the context surrounding the product: a market saturated with chargers, users who value remote work and mobility, and a tech culture that rewards compact, fast, and well-designed solutions; in this environment, the campaign doesn’t just sell an object, but a solution to a specific contemporary need.
Furthermore, the way Rolling Square presents the product reinforces its creative value because it transforms a technical feature—the 100W power output—into a simpler, more portable, and more appealing user experience. In that sense, creativity lies not solely in “inventing something new,” but in reconfiguring a familiar object in a way that is more useful, more efficient, and more desirable for the end user.
I would definitely support this campaign because it solves a real problem in an elegant, practical, and compelling way, especially for people who travel or work with multiple devices.